Media & Creator Economy podcasts worth following, and what each is good for

These are the podcasts Briefwire has chosen to cover Media & Creator Economy, each one fetched and checked before it is listed. Where operators and investors reason out loud at length. The receipt is a timestamp wherever the publisher’s transcript carries one.

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The list

In no ranked order. The note beside each says what it is good for, which is a different thing from how big it is.

Most podcasts publish no transcript, and an episode published without one is not read. Being on this list does not mean a show’s episodes are read: only those that come with a transcript reach a brief.

Each note describes the publication in its own terms. Briefwire reads what these sources publish, in public, and nothing else.

Podnews
Daily podcast-industry brief; the record of every hosting, ad-network and platform move in audio.
The Rebooting Show (Brian Morrissey)
Former Digiday EIC interviewing publisher CEOs about their P&Ls; operator detail trade press can't print.
The Media Odyssey
Evan Shapiro and Marion Ranchet mapping streaming and CTV economics with operator guests weekly.
The Digiday Podcast
Publisher and agency executives on how revenue models are shifting.
AdExchanger Talks
Ad-tech CEOs on identity, CTV and supply-path optimisation.
Marketecture
Ari Paparo grilling adtech CEOs on their own products; the most operator-fluent interview seat in the sector.
AdTechGod Pod
Weekly interviews with working adtech executives about their own companies and career moves.
The Big Story (AdExchanger)
AdExchanger's editors argue out the week's programmatic news; a second show, not a rewrite of Talks.
The CMO Podcast (Jim Stengel)
Fortune-500 CMOs interviewed by P&G's former GMO; budget and brand strategy said in first person.
Uncensored CMO
Jon Evans gets CMOs and effectiveness researchers to say what conference panels won't.
CMO Confidential
Former Best Buy/eBay CMO Mike Linton on the job's internal politics, with sitting-CMO guests.
Behind the Numbers (EMARKETER)
EMARKETER analysts talk through their own forecasts daily; citable numbers with the reasoning attached.
The Town with Matthew Belloni
Belloni's sourced read on studio and streamer dealmaking, three times a week; execs regularly on mic.
Channels with Peter Kafka
Kafka interviewing media and platform executives weekly; the long-running successor to Recode Media.
The Media Show (BBC)
BBC Radio 4's weekly interviews with media executives and editors, UK and global.
Media Confidential
Rusbridger and Barber — two former editors-in-chief — interrogating media bosses twice a week.
The Publisher Podcast (Media Voices)
Publishing operators on subscription, ad and events revenue — the practitioners' side of the news business.
Sounds Profitable
Bryan Barletta's daily narrated podcast-adtech analysis plus research interviews; the audio-ads beat's insider.
Next in Media (Mike Shields)
Ex-WSJ/Business Insider ad reporter interviewing media and adtech operators on where budgets move next.
Mobile Dev Memo Podcast (Eric Seufert)
Seufert on privacy, ATT fallout and performance-ad economics — the analyst the platforms answer to.
The Grill Room (Dylan Byers)
Puck's media reporter and guests on network, streaming and news-industry power moves, twice a week.
Power Lines (Status)
Oliver Darcy and Jon Passantino reporting on media-industry power weekly; Status's audio arm.
The Advertising Forum (Marketecture)
Sponsor-funded panel series; the vendor executives on each episode are the party the claims are about, and the show sells the slot.

How the list was made, and what we do with it

Chosen by hand: Every source is here because people who work in Media & Creator Economy say substantive things on it, not because it is large. Enough of them to cover the field, few enough to audit.
Checked before listing: Each feed is fetched and checked when it is added and again whenever the library is re-checked by hand: one whose newest item is more than six months old fails, and one quiet for more than three is flagged but can stay listed. Every source is English-language and public.
Read, so you need not: Where a show publishes a transcript, you need not listen: each new episode that comes with one is read from it, and the claims worth keeping are pulled out with the timestamp where each was said, where the transcript is timed. An episode published without a transcript is not read.
When it is read: Briefwire reads a beat’s sources through the day while a trial or paid account tracks it. A beat nobody tracks may not be read at all, and its page shows the library, not a live feed.
Sent as a brief: The 12 lines that rank highest across the whole Media & Creator Economy beat go out daily or weekly. A claim several independent sources made ranks higher — that counts agreement, not accuracy.

The podcasts are one part of the beat. Every Media & Creator Economy source, all media — or just the blogs and newsletters.

Run one of these, or think one is missing? How sources are attributed, and how to reach us.

Podcasts in other industries

Terms on this page

Media & Creator Economy in 12 lines a brief, each with a receipt.

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