Media & Creator Economy · Podcasts

Media & Creator Economy podcasts worth following, and what each is good for

These are the podcasts Briefwire reads to cover Media & Creator Economy, each one fetched and checked before it is listed. Where operators and investors reason out loud at length. The receipt for a line from one of these is a timestamp.

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The list

In no ranked order. The note beside each says what it is good for, which is a different thing from how big it is.

Podnews
Daily podcast-industry brief; the record of every hosting, ad-network and platform move in audio.
The Rebooting Show (Brian Morrissey)
Former Digiday EIC interviewing publisher CEOs about their P&Ls; operator detail trade press can't print.
The Media Odyssey
Evan Shapiro and Marion Ranchet mapping streaming and CTV economics with operator guests weekly.
The Digiday Podcast
Publisher and agency executives on how revenue models are shifting.
AdExchanger Talks
Ad-tech CEOs on identity, CTV and supply-path optimisation.
Marketecture
Ari Paparo grilling adtech CEOs on their own products; the most operator-fluent interview seat in the sector.
AdTechGod Pod
Weekly interviews with working adtech executives about their own companies and career moves.
The Big Story (AdExchanger)
AdExchanger's editors argue out the week's programmatic news; a second show, not a rewrite of Talks.
The CMO Podcast (Jim Stengel)
Fortune-500 CMOs interviewed by P&G's former GMO; budget and brand strategy said in first person.
Uncensored CMO
Jon Evans gets CMOs and effectiveness researchers to say what conference panels won't.
CMO Confidential
Former Best Buy/eBay CMO Mike Linton on the job's internal politics, with sitting-CMO guests.
Behind the Numbers (EMARKETER)
EMARKETER analysts talk through their own forecasts daily; citable numbers with the reasoning attached.
The Town with Matthew Belloni
Belloni's sourced read on studio and streamer dealmaking, three times a week; execs regularly on mic.
Channels with Peter Kafka
Kafka interviewing media and platform executives weekly; the long-running successor to Recode Media.
The Media Show (BBC)
BBC Radio 4's weekly interviews with media executives and editors, UK and global.
Media Confidential
Rusbridger and Barber — two former editors-in-chief — interrogating media bosses twice a week.
The Publisher Podcast (Media Voices)
Publishing operators on subscription, ad and events revenue — the practitioners' side of the news business.
Sounds Profitable
Next in Media (Mike Shields)
Mobile Dev Memo Podcast (Eric Seufert)
Seufert on privacy, ATT fallout and performance-ad economics — the analyst the platforms answer to.
The Grill Room (Dylan Byers)
Puck's media reporter and guests on network, streaming and news-industry power moves, twice a week.
Power Lines (Status)
Oliver Darcy and Jon Passantino reporting on media-industry power weekly; Status's audio arm.
The Advertising Forum (Marketecture)
Sponsor-funded panel series; the vendor executives on each episode are the party the claims are about, and the show sells the slot.

How the list was made, and what we do with it

Chosen by hand: Every source is here because people who work in Media & Creator Economy say substantive things on it, not because it is large. Enough of them to cover the field, few enough to audit.
Checked before listing: Each feed is fetched before it goes on the list, and a feed that answers but has stopped publishing is a fail, not a warning. Every source is English-language and public.
Read, so you need not: You do not have to listen to all of them. Each new episode is read from its published transcript, or transcribed when there is none, and the claims worth keeping are pulled out with the timestamp where each was said.
Sent as a brief: The 12 lines that rank highest across the whole Media & Creator Economy beat go out daily or weekly. A claim several independent sources made ranks higher — that counts agreement, not accuracy.

The podcasts are one part of the beat. Every Media & Creator Economy source, all media — or just the blogs and newsletters.

Run one of these, or think one is missing? How sources are attributed, and how to reach us.

Podcasts in other industries

Media & Creator Economy in 12 lines a brief, each with a receipt.

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