Glossary
The words this work runs on
Twelve terms, each defined in a sentence and explained on its own page. Four are ours; eight belong to the field.
- Analyst reportThe field’s word
- An analyst report is a research firm’s considered verdict on a market or a category, published a few times a year and written by a named analyst from vendor briefings, surveys and the firm’s own framework. It is a secondary source: it tells you what one firm concluded, not what the people in the field said this week.
- BattlecardThe field’s word
- A battlecard is a one-page sales aid for competing against one named rival: where they are strong, where they are weak, the objections a buyer will raise, and the proof that answers them.
- BeatOur word
- A beat is one industry, read as a unit: a curated library of public podcasts, blogs and newsletters, YouTube shows and release feeds that Briefwire follows together, so a single brief can draw on all of them.
- BriefOur word
- A brief is what Briefwire sends: 12 lines, daily or weekly, each stating one thing somebody in the industry said or shipped, with a receipt.
- ChangelogThe field’s word
- A changelog is a project’s own dated record of what it shipped. It is the check on what was said elsewhere: a feature can be promised anywhere, and the changelog says when it arrived.
- Competitive intelligenceThe field’s word
- Competitive intelligence is the practice of tracking named rivals, through their pages, pricing, reviews and what sales hears about them, in order to win against them. It produces battlecards, change alerts and win-loss reports.
- CorroborationOur word
- Corroboration is two or more independent publishers making the same claim. It counts agreement, not accuracy: two shows from one network are not two sources, and a claim repeated three times is still a claim.
- Market intelligenceThe field’s word
- Market intelligence is the umbrella term for what a company knows about the market it sells into: its buyers, its competitors and where the field is heading. Market research, competitive intelligence and industry intelligence are each one part of it.
- Media monitoringThe field’s word
- Media monitoring is tracking mentions of a brand, a person or a keyword across news, social and broadcast. It answers who is talking about you and how, and it produces mention alerts, sentiment and share of voice.
- Primary sourceThe field’s word
- A primary source is the place a claim is first made by someone accountable for it: a founder on a podcast, an engineer’s conference talk, a project’s own release notes. Coverage of that claim is a secondary source.
- ReceiptOur word
- A receipt is the link under a line in a brief, pointing to the exact place the claim was made, the second of a recording or the paragraph of a post, so a reader can check the line instead of trusting it.
- Win/loss analysisThe field’s word
- Win/loss analysis is the structured review of why deals were won or lost, built from buyer interviews and CRM records rather than from the sales team’s recollection.
The term this site is built on has a page of its own: what industry intelligence is, and how it differs from its neighbours.
See it for your industry, with the receipts.
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